Agent’s Marketing Guidelines
Use our marketing materials to promote good quality education in Australia correctly, and by ESOS act and National Code. Make sure you have all these documents in hand. You can download copies here:
ESOS Act – Education Services for Overseas Students Act 2000
If you have any questions or need advice on best practices when marketing or advertising courses, please contact our marketing team on 1300 186 182 or info@heritagebusiness.edu.au
To ensure best practices in marketing and advertising our courses we have put together this guideline to help ensure that any marketing or advertising you do on behalf of Heritage School Of Business is compliant.
Always check this information in your marketing materials:
College Name and CRICOS Provider Code and CRICOS Course Codes
Assure that it is obvious that you are recruiting on our behalf. Prospective students have to be aware that your role is to introduce Heritage School Of Business. Also, students must be very clear that the course delivery is with Heritage School Of Business. Always assure that HSB’s CRICOS Provider Number is 03856E. The details can be found on CRICOS websites https://cricos.education.gov.au/Institution/InstitutionDetails.aspx?ProviderCode=03856E. It is essential and must be mentioned when talking about HSB and courses. Also, if you explaining about our HSB’s courses. Further, you need to provide your clients with CRICOS Course Number so the client can be assured that all the courses offered are registered with CRICOS.
RTO Code
Always include Heritage School Of Business RTO Code: 45619 if you are promoting our courses. These are mentioned on the https://training.gov.au/Organisation/Details/45619, and also in our marketing materials, including our websites and brochure. This also includes that you have to update the course codes when we advise you that these have changed.
Use only information from Heritage School Of Business
Only use the information provided by us to make sure all information provided is correct and up to date. Please only use the information we have provided to you either directly, via our websites or our agent portal. This ensures you do not make any incorrect statements related to Heritage School Of Business and its courses.
Always use this guidelines
Apply these guidelines across ALL your advertising and media. These guidelines apply to all your advertising and promotion, including brochures, print advertising, websites, social media etc.
Do not publish any documents without our permission
Do not publish any marketing information in your materials without prior consent by Heritage School Of Business. Email us mock-up versions of the intended advertisement before you publish them. We will check the validity of the information, so these are in accordance with our marketing policies as well as in accordance with all regulations.
Read all the requlations
For additional information on ESOS marketing guidelines, please refer ESOS Act – Education Services for Overseas Students Act 2000.ASQA also have a great information on the marketing and some practical case studies. For details visit this link: https://www.asqa.gov.au/standards/marketing-recruitment.
